DIY SEO: THRIFTY LOCAL BUSINESS OWNERS ARE DOING IT FOR THEMSELVES
Posted by Pierre de la Fortune on February 10, 2015 @ 12:07 a.m.
Written by Clive McGonigal
London, United Kingdom, 5th November 2011 – What does a smart business owner do when he or she discovers that their business web site never gets seen by any prospective client? Not even a client actively searching for him on the internet? They go DIY, Do It Yourself, and delegate a staff member to remedy that fact. Whether they have web site or not most local businesses recognize the need for one. With the advent of Facebook Pages, Twitter and other Social Media smart bosses know they have to be visible and pro-active on the Web so that prospective customers can find them and current customers will want to come back. However with the massive surge of internet connected smart phones, Google Maps and Google’s local search algorithm that gives pride of place to listings that are close to where the searcher is geographically located there’s an awful lot of information for any businessman or woman to take on board and the only solution many consider is to throw some money at it. “There are a lot of so called Marketing Consultants out there who are more than happy to charge desperate business owners a lot of money to get them ranked on page one of Google for a search term nobody is actually searching for.” says Clive McGonigal of SEOptimum.com, “There’s no reason a business owner cannot do this themselves, I call it DIY SEO, Do It Yourself Search Engine Optimization. If you delegate a member of staff to spend a day a week to market the company’s web site the dividends can be amazing”. Small business owners rarely have the budget for paid advertising campaigns, pricey experts or the know-how to get on page one of Google or Bing. Incredibly some may actually be there already and not even know it. Google Places are the listings often found at the top of page one of a geo-specific search e.g. ‘dog grooming Washinton’ which are connected to a map on the right of the page. A local business can get listed here without even owning a web site. Videos too now appear in Google search results and many businesses market their businesses effectivley using video marketing techniques alone or by giving away coupons on a Facebook page once the visitor has ‘liked’ the company. This social aspect of search, where Google users can see what their friends have liked or voted for is becoming more prevalent and many believe will supersede the traditional searching methods. Yet another learning curve for our local business owner looking to build a popular web site or rescue a dead duck site from page twenty of the search results. That is why Clive decided to train business owners, from around the world, who are looking to run their own internet marketing in house, “Instead of taking on a client, repairing their site so Google could find it and optimizing it for the searches real people make every day I decided to take another tack” he said. Using his knowledge as a successful Web Designer and Search Engine Marketing Consultant he created the site www.WebDelegation.com which uses videos, mind maps and other training aides to walk even the most technophobic business owner through the various stages of optimizing a web site for relevant search terms. The site is then marketed and promoted, again using DIY Search Engine Marketing tactics, so that Google rates and ranks it highly. But the business owner is not paying a hefty monthly fee to a Search Engine Consultancy firm – he is doing it himself or delegating to a staff or family member. “Nobody can guarantee a number one spot on Google or any search engine but page one is very achievable using straightforward and ethical marketing methods. It’s not rocket science, you just need to know what you are doing, have a series of actionable steps to take and be able to ask when you feel a little overwhelmed.” says Clive.
Clive McGonigal is a Web Designer and SEO Consultant at http://www.SEOptimum.com. His site for business owners looking to take charge of their own web site marketing can be found at http://www.WebDelegation.com and was opened to the public in November 2011. Consisting of training modules covering all aspects of search engine marketing Web Delegation also includes free tutorials on optimizing a web site for specific researched search terms so that the search engines rank the site higher. For more information please contact: Clive McGonigal – firstname.lastname@example.org For more info please visit: http://www.webdelegation.com
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