Sequoia Capital’s Business Plan Advice

Posted by Pierre de la Fortune on May 7, 2015 @ 12:01 a.m.

Written by David Ronick

Sequoia Capital is the venture capital firm that backed Google, Yahoo, YouTube, eHarmony, LinkedIn, and PayPal, among many other winners. Here’s some of their advice about business plans.

As you’ll see, the format and content they recommend is very similar to what I’ve suggested in previous posts. For example, forget the 30+ page word document, and stick to a short slide presentation that’s simple, clear and concise (easy on the text!). The content elements they recommend are also in-line with what I’ve suggested, though in a slightly different order. They don’t put the team up front, for example. One reason for that is the people who land a meeting with Sequoia tend to be well-connected entrepreneurs with proven track records, so they are already “known” to a large extent. I like their section called “Why Now”. I may borrow that one…

We like business plans that present a lot of information in as few words as possible. The following business plan format, within 15-20 slides, is all that’s needed: Company Purpose * Define the company/business in a single declarative sentence.

Problem * Describe the pain of the customer (or the customer’s customer). * Outline how the customer addresses the issue today.

Solution * Demonstrate your company’s value proposition to make the customer’s life better. * Show where your product physically sits. * Provide use cases.

Why Now * Set-up the historical evolution of your category. * Define recent trends that make your solution possible.

Market Size * Identify / profile the customer you cater to. * Calculate the TAM (top down), SAM (bottoms up) and SOM.

Competition * List competitors * List competitive advantages

Product * Product line-up (form factor, functionality, features, architecture, intellectual property). * Development roadmap.

Business Model * Revenue model * Pricing * Average account size and/or lifetime value * Sales & distribution model * Customer/pipeline list

Team * Founders & Management * Board of Directors/Board of Advisors

Financials * P&L * Balance sheet * Cash flow * Cap table * The deal

For more info please visit: http://myventurepad.com/davidronick/33545/sequoia-capital%E2%80%99s-business-plan-advice

Is this article helpful?

Comments

wow gold

Precisely have their rose color move? it turned out then eye-catching! i want they. We've been saving up when it comes to theese wow gold http://www.wowruler.com/ to get day, together with used it attached to in your retain needed for so rather long and t

Cheap True Religion

Tammy this a wonderful blog submit! It is so nice when persons appreciate all that you do. Cheap True Religion http://truereligion.goodsshopping.cc/

hogan shoes online shop

You actually make it seem so easy along with your presentation however I find this topic to be actually something that I believe I'd by no means understand. It sort of feels too complicated and extremely wide for me. I am taking a look ahead in your subse

hogan interactive estate 2014

You really make it seem really easy together with your presentation however I in finding this matter to be actually one thing which I believe I might by no means understand. It sort of feels too complicated and very extensive for me. I am looking ahead to

hogan interactive gialle

You actually make it appear so easy along with your presentation but I in finding this matter to be actually something which I think I might never understand. It sort of feels too complicated and extremely broad for me. I'm taking a look forward for your

asics aggressor 2 vine

You really make it seem really easy along with your presentation however I in finding this topic to be actually one thing that I think I might by no means understand. It sort of feels too complex and very wide for me. I am looking ahead in your next publi

hogan bambino yoox

You actually make it seem really easy with your presentation however I in finding this topic to be really something that I feel I might by no means understand. It sort of feels too complex and extremely vast for me. I am looking ahead on your next post, I

cheap asics ultimate 81

You really make it appear really easy with your presentation but I to find this matter to be actually one thing that I feel I would by no means understand. It seems too complex and extremely wide for me. I am having a look forward for your next submit, I

asics rose gold 9.5

You actually make it appear really easy along with your presentation however I to find this topic to be really one thing that I feel I would by no means understand. It seems too complicated and very broad for me. I'm looking forward to your subsequent pub

asics kayano vs gt

You actually make it appear so easy together with your presentation but I to find this topic to be really something that I feel I might by no means understand. It seems too complicated and extremely broad for me. I am having a look forward to your next su

http://www.lixinzs.com/p.asp?hgd23hdwhv

Related articles: http://www.dual.com.ec/p.asp?nbf403k7fk http://www.dpsdamanjodi.com/p.asp?nbabf1x5 http://www.centralsmartjobs.com/p.asp?nbszgz7wv http://www.comune.rivoli.to.it/p.asp?nbs7wea http://lasia.lasuco.vn/p.asp?nbfeq3bbn http://www.lix

http://lx.lexuscenter.ru/p.asp?hgsjpy2dm7

Related articles: http://www.hzzhiling.com/p.asp?nbe2yr7 http://www.tshdnykj.com/p.asp?nbqv70k8 http://www.hejunning.com/p.asp?nbubim1ir8 http://www.ccxgyy.com/p.asp?nbv8zc4z http://www.5618856.com/p.asp?nbq3f472 http://lx.lexuscenter.ru/p.asp?hgs

http://www.gh-zsh.com/p.asp?hgsvmold

Related articles: http://www.gxzhaozhao.com/p.asp?nbhaevib http://www.kmjfbj.com/p.asp?nblxpuy1t7 http://www.hongkong-company.org/p.asp?nbxh7ss7li http://thietkepro.vn/p.asp?nb3go055r5 http://www.cat-cct.org.uk/p.asp?nbxo6fqh http://www.gh-zsh.com

http://www.ynaijun.com/p.asp?hglx6wfjvr

Related articles: http://m.woomi.co.kr/p.asp?nbtwzzua85 http://www.lampugnanifarmaceutici.it/p.asp?nbu7nn7f http://mta-group.it/p.asp?nbo0ing17 http://cortiautomazioni.com/p.asp?nbrzwyz2 http://www.joyabeautyfarm.it/p.asp?nbma7txnv http://www.ynai

http://www.foyin.net/p.asp?hgt2hmq6k

Related articles: http://www.amarexpress.com/p.asp?nbii38k0 http://www.intectecnologia.com/p.asp?nbkve610 http://188.95.240.35/p.asp?nbnwbrzx http://smlisuzu.com/p.asp?nbh2lxzj7 http://www.icpas.org.il/p.asp?nb5a1lde http://www.foyin.net/p.asp?hgt

http://www.v2fusion.com/p.asp?hgx8iu7r

Related articles: http://www.filmfund.org.il/p.asp?nb4bzgd2m http://www.fl-packaging.com/p.asp?nbx4o8ga http://www.sadgurupublications.com/p.asp?nbi617eu http://gangnam.eulji.or.kr/p.asp?nbk767wg http://u1media.com/p.asp?nb2tjrqme http://www.v2fus

http://www.tgsxbj.com/p.asp?hgf7nbgcdj

Related articles: http://www.jxazqy.com/p.asp?nbldow4s http://www.haoyijidian.com/p.asp?nbgb66u2 http://www.whhhzkj.com/p.asp?nbx4dz85u http://www.csyszz.com/p.asp?nb1p5xs8 http://www.qsjyzs.com/p.asp?nbg4chea http://www.tgsxbj.com/p.asp?hgf7nbgcd

http://www.jyzsmy.com/p.asp?hgarui6e

Related articles: http://bowenctc.org.au/p.asp?nbu7qocko http://www.nobregafinancial.com/p.asp?nbn2gdady http://www.canadianvinyls.com/p.asp?nbub6knox http://www.rickspicks.ca/p.asp?nbzu84ikl http://www.okanaganantiquepower.ca/p.asp?nbc4kks74t htt

http://www.htpcb-china.com/p.asp?hglhda3i

Related articles: http://www.levisalumi.it/p.asp?nbp85ghnd http://unucimonterosi-tusciasud.it/p.asp?nbtkjko08 http://www.intermediafinancesrl.it/p.asp?nbjnxy5hp3 http://www.romundstad-snekkeri.no/p.asp?nbjn1tw4h http://www.electroforeza.ro/p.asp?nbay

Need help

http://iapps.cloudns.org/yuxuda-bal-q-canl-toxunmaq.html http://iapps.cloudns.org/n-y-yuxusuna-vanna-ota.html http://iapp

Help me please

http://iapps.cloudns.org/ulduz-fal-bu-g-n-sabah-o-laq.html
http://iapps.cloudns.org/termometr-k-b-y-k.html http://iapps.cloudns.org/n-y-dalgala

jordan retro

I wanted to write a simple word to be able to appreciate you for all of the marvelous pointers you are writing at this site. My rather long internet lookup has finally been rewarded with brilliant information to write about with my partners. I would stat

yeezy boost 350 v2

You should take part in a contest for among the finest blogs on the web. I will suggest this website!
yeezy boost 350 v2 [url=https://is.gd/7VLyQ6]yeezy boost 350 v2[/url]

Adidas NMD R1 Primeknit Tri-Color GrisBlancCore Ro

Hey! I just wish to give a huge thumbs up for the good info you have got right here on this post. I shall be coming back to your blog for extra soon. adidas yeezy

real jordans for sale cheap

My spouse and i got very ecstatic when Jordan managed to conclude his inquiry by way of the precious recommendations he had when using the blog. It is now and again perplexing to simply possibly be offering ideas that many other folks may have been trying

adidas stan smith women

Thanks for all your efforts on this website. Kim take interest in doing internet research and it's really easy to understand why. My spouse and i notice all of the dynamic way you make priceless tactics through your website and improve contribution from p

hermes belt

I as well as my friends appeared to be reviewing the nice secrets on your web page while unexpectedly got a terrible feeling I had not expressed respect to the web site owner for those tips. Most of the guys appeared to be for this reason thrilled to see

af1

I wanted to put you that little bit of note in order to thank you once again for your precious thoughts you have discussed on this website. It has been really incredibly generous of you giving freely exactly what a lot of people could possibly have suppli

Adidas NMD Men Women Mesh Surface Dark Olive Green

I wish to show my admiration for your generosity in support of women who need help with your subject matter. Your very own dedication to getting the solution across turned out to be especially effective and have in every case empowered women just like me

converse outlet

I must convey my love for your kindness supporting people who really need assistance with your question. Your real commitment to passing the message all over had become quite helpful and has continuously allowed those like me to realize their desired goal

yeezys

I want to express some appreciation to the writer for bailing me out of this type of circumstance. Just after browsing throughout the online world and seeing basics which are not pleasant, I was thinking my life was gone. Existing minus the solutions to t

longchamp handbags

I as well as my buddies have already been reading through the best procedures from the website and all of the sudden I got a horrible suspicion I never thanked the web site owner for those techniques. These young men came for this reason passionate to see

adidas ultra boost

I have to show thanks to this writer for rescuing me from this particular issue. Because of researching through the the web and obtaining principles that were not helpful, I was thinking my entire life was done. Existing devoid of the approaches to the p

nmd

I and also my pals have been checking out the good helpful hints located on the blog and the sudden I had a terrible suspicion I had not expressed respect to the blog owner for them. Those guys happened to be certainly joyful to study all of them and have

converse outlet store

A lot of thanks for your entire work on this web site. My mom loves conducting investigation and it is easy to see why. I know all about the powerful tactic you give very useful ideas through your blog and as well encourage response from visitors on this

air force 1

I and my buddies came looking at the great guidelines found on the blog and so instantly came up with an awful suspicion I had not thanked you for those tips. All of the young boys appeared to be consequently joyful to read through them and now have unque

yeezy

I intended to put you that bit of observation to say thank you once again over the beautiful solutions you've contributed in this article. This has been certainly particularly generous with you to deliver freely just what a number of people would've adver

converse outlet

I happen to be writing to make you know of the fine experience my friend's daughter encountered going through the blog. She mastered several details, which included how it is like to possess an awesome helping mindset to make the rest effortlessly learn a

Kanye West shoes

I together with my buddies were actually checking the great points found on your web site and instantly I got an awful feeling I had not expressed respect to the blog owner for those secrets. Most of the ladies were definitely absolutely very interested t

adidas nmd

I have to show my appreciation for your kind-heartedness in support of folks that really want assistance with the content. Your very own dedication to getting the message all over had been definitely invaluable and has made most people much like me to re

adidas gazelle

Thanks so much for giving everyone an exceptionally remarkable opportunity to discover important secrets from this site. It's always very nice plus stuffed with a great time for me and my office peers to visit your blog at least 3 times in a week to see t

michael kors handbags

I wanted to construct a simple comment to be able to appreciate you for all of the marvelous recommendations you are posting on this website. My prolonged internet look up has at the end of the day been compensated with brilliant facts and techniques to

adidas ultra

Needed to compose you one very little remark to help thank you so much again for those striking things you've featured in this article. It is certainly surprisingly open-handed with you to convey unreservedly all a lot of people would have marketed as an

nike foamposite

I precisely wished to say thanks again. I am not sure the things I could possibly have tried in the absence of the strategies discussed by you relating to this industry. It was before the alarming circumstance for me, nevertheless seeing a new skilled man

adidas superstar shoes

I simply wanted to thank you very much once more. I do not know the things I could possibly have gone through without the thoughts contributed by you directly on this problem. Previously it was a very intimidating crisis for me personally, nevertheless sp

yeezy boost 350

I would like to express my appreciation to this writer for rescuing me from such a difficulty. After surfing through the world wide web and meeting basics that were not beneficial, I assumed my entire life was well over. Living without the presence of app

Adidas NMD x Louis Blue

I'm writing to make you know what a impressive experience our girl had going through the blog. She learned too many pieces, which included how it is like to possess an awesome coaching character to make the rest just grasp a variety of grueling topics. Yo

led light up shoes

I actually wanted to construct a brief message so as to say thanks to you for the remarkable tips and tricks you are placing on this website. My particularly long internet research has finally been honored with reliable points to talk about with my friend

adidas online shop

I must show my affection for your kind-heartedness supporting individuals who actually need help with this field. Your personal dedication to getting the message all-around turned out to be particularly interesting and has always empowered others just lik

yeezy

Thank you so much for providing individuals with a very nice chance to discover important secrets from here. It's usually very enjoyable and as well , jam-packed with a lot of fun for me personally and my office colleagues to visit the blog really 3 times

under armour curry 3

Thank you for all your efforts on this blog. My mom loves carrying out investigation and it's really simple to grasp why. Most of us learn all concerning the dynamic method you offer powerful suggestions by means of this web blog and even inspire particip

michael kors handbags

I in addition to my buddies have been reading through the good thoughts found on the blog and then quickly got a terrible feeling I never thanked the web blog owner for those strategies. All the young men had been as a result thrilled to read through all

yeezy boost 350

I want to point out my love for your kindness supporting men who require assistance with in this field. Your very own commitment to getting the solution around was exceedingly powerful and has continually encouraged girls much like me to realize their obj

kobe 11

I wanted to send you the bit of note just to say thank you as before considering the splendid principles you have provided at this time. This is extremely generous with you to provide extensively precisely what a few individuals could have offered for an

ferragamo belt

I wish to express appreciation to you just for rescuing me from this circumstance. Because of surfing through the search engines and finding concepts which are not helpful, I was thinking my life was well over. Being alive minus the answers to the proble

adidas nmd

I am glad for commenting to make you understand of the incredible encounter my friend's princess found using your web site. She figured out a wide variety of things, not to mention what it's like to possess a great coaching spirit to let other folks quite

yeezy boost

I actually wanted to send a small comment to be able to say thanks to you for those magnificent ideas you are giving out here. My extended internet lookup has now been compensated with sensible suggestions to share with my co-workers. I would believe that

links of london

I really wanted to send a small message so as to express gratitude to you for those magnificent points you are giving on this website. My long internet lookup has finally been rewarded with extremely good tips to write about with my good friends. I 'd dec

asics shoes

I together with my pals came studying the best procedures on your website and then quickly developed an awful suspicion I had not thanked you for those tips. All the ladies ended up absolutely glad to study them and already have actually been loving those

yeezy boost

Thanks a lot for providing individuals with a very special possiblity to read critical reviews from this site. It's usually so kind plus stuffed with fun for me personally and my office friends to search your website on the least 3 times in one week to le

adidas stan smith

I would like to voice my appreciation for your kindness supporting those who must have help on in this concern. Your very own commitment to getting the message all over appeared to be exceedingly informative and has without exception allowed many people l

Adidas Originals NMD R_1 Runner Primeknit Consorti

I would like to voice my love for your generosity supporting individuals that really need assistance with your situation. Your personal dedication to getting the solution all through had become exceptionally significant and has usually made professionals

chrome hearts

I am glad for writing to make you understand what a incredible experience my wife's child found browsing your web site. She came to find a wide variety of pieces, most notably what it's like to possess a marvelous helping nature to get men and women smoot

Write something about this article:



Money Blitz Word of the Day

Constitution - Broadly refers to any organisation’s founding legal document, setting out its objectives and mode of operation. Often more formally described as a "trust deed", "memorandum", or "articles of association". Funders may ask to be supplied with evidence of applicants’ legal status (e.g. official registration number or legal reference).

Money Blitz Quote of the Day

Never worry about numbers. Help one person at a time, and always start with the person nearest you. -Mother Teresa

WatchList Quote

Major Index WatchList

EUR & USD Interactive Chart