K is for Keep it real
Posted by Pierre de la Fortune on September 11, 2015 @ 12:01 a.m.
Written by Peter Baskerville and Dr. Neil Flanagan
Entrepreneurs have an objective approach which while empathising with people’s needs are more concerned with the performance and accomplishment. Entrepreneurs are obsessed with the ‘truth’. The what’s real. They are honest and straightforward in their dealings and expect others to do likewise. This is often an area that they lose out to other commercially engaged players whose truth is subjectively determined by the greatest personal monetary gain. Still, entrepreneurs learn the best aspects of business acumen from their commercial counterparts but apply it to their ventures without the need to sell their soul to the ‘money over all’ mantra. Get-rich-quick is not in the entrepreneur’s vocabulary.
Herb Kelleher, the entrepreneur who started Southwest Airlines, identifies this keep it real approach in entrepreneurs with what he calls  “a pleasant sense of scepticism”. This mind set can challenge on points of reality without turning negative or destroying motivation. He says that he plays the passionate advocate who applies “sound judgement to focus on the truly important issues, and delivering the type of positive yet challenging scepticism needed to fully explore ideas”
"Reality is in the ‘what is’ not in the ‘what should be’" PB
For more info please visit:http://knol.google.com/k/characteristics-of-an-entrepreneur#view
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