Q is for Quirky

Posted by Pierre de la Fortune on September 17, 2015 @ 12:01 a.m.

Written by Peter Baskerville and Dr. Neil Flanagan

Entrepreneur - Seth Godin's Purple Cow: Entrepreneurs revel in the quirky. They add it to their products, you will find it in the unusual parts of their assortment, your will see it in their marketing and it is the endearing part of their service. It is a form of creative, almost cheeky humor, that can only be produced by a person with boundless self-esteem, who is confident in their offer and who understands that it is this very quirkiness that creates the fond and lasting memory in the mind of their customers.

Seth Godin in his book Purple Cow: Transform Your Business by Being Remarkable states that in business, being the same is as good as being invisible. The world is full of brown cows and to survive you need to stand out from the herd you need to create the Purple Cow. Entrepreneurs know this fact all too well.

You may be interested to know that the term quirky entrepreneur has been used extensively by media when describing entrepreneurs. It was used by the Los Angeles Times when describing the founder of the candy empire Forrest Mars Sr., by Newsweek to describe Mike Bloomberg, it was used by Howard Kurtz, Roger L. Simon the in their book Straight Man: Inside Wall Street's Game of Money, Media, and Manipulation to describe the founder of Amazon.com Jeff Bezos, by the Mail on Sunday to describe the Body Shop founder Anita Roddick, by the International Herald Tribune to describe Richard Branson, and by Jeff Cohen in his book Cable News Confidential to describe the founder of CNN, Ted Turner. So it seems, if youre an entrepreneur its OK to be quirky.

"The same is never recorded - the quirky never forgotten" PB

For more info please visit:http://knol.google.com/k/characteristics-of-an-entrepreneur#view

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Comments

Seth Godin is a GREAT speaker

Marketing is key and is your product remarkable... Joe

AWE....

The world is full of brown cows and to survive you need to stand out from the herd you need to create the Purple Cow.

"The same is never recorded - the quirky never

"The same is never recorded - the quirky never forgotten"

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