Q is for Quirky
Posted by Pierre de la Fortune on September 17, 2015 @ 12:01 a.m.
Written by Peter Baskerville and Dr. Neil Flanagan
Seth Godin in his book “Purple Cow: Transform Your Business by Being Remarkable” states that in business, being the same is as good as being invisible. The world is full of brown cows and to survive you need to stand out from the herd – you need to create the Purple Cow. Entrepreneurs know this fact all too well.
You may be interested to know that the term ‘quirky entrepreneur’ has been used extensively by media when describing entrepreneurs. It was used by the Los Angeles Times when describing the founder of the candy empire Forrest Mars Sr., by Newsweek to describe Mike Bloomberg, it was used by Howard Kurtz, Roger L. Simon the in their book Straight Man: Inside Wall Street's Game of Money, Media, and Manipulation to describe the founder of Amazon.com Jeff Bezos, by the Mail on Sunday to describe the Body Shop founder Anita Roddick, by the International Herald Tribune to describe Richard Branson, and by Jeff Cohen in his book Cable News Confidential to describe the founder of CNN, Ted Turner. So it seems, if you’re an entrepreneur … its OK to be quirky.
"The same’ is never recorded - ‘the quirky’ never forgotten" PB
For more info please visit:http://knol.google.com/k/characteristics-of-an-entrepreneur#view
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