R is for Risk

Posted by Pierre de la Fortune on September 18, 2015 @ 12:01 a.m.

Written by Peter Baskerville and Dr. Neil Flanagan

Most people think that the choices in life are to take risks or to not take risk. This is not how entrepreneurs weight up the risks of living. What entrepreneurs see is that risk is unavoidable, but you do get a choice in life at to which risk you wish to take – to risk a failure that leads to the loss of replaceable assets or to risk a failure that leads to the loss of one’s life. The entrepreneur chooses the former because they perceive that a life is lost if it is lived without significance, lived without meaning and lived without seeking to be the best they can be. Entrepreneurs are fearful of a so called ‘risk-free’ life that ends in the anguished regret of what might have been, of what could have been, of what should have been. Compared to this life failure, an entrepreneur perceives their risk to be actually quite small. For the entrepreneur, life is not just to survive, for everyone untimately fails at that, NO! It is to live with purpose. This thought, truly eats at the entrepreneur’s soul: "if I don’t take a chance I will never know what I could have become".

Entrepreneur and Risk: There are hundreds of jobs, sporting feats and activities that we witness every week that we believe are ‘too-risky’ for us, yet ask the expert performing them and they will hardly even acknowledge any risk at all. Their natural gift, training and experience all make it so. So too with entrepreneurs. To the untrained eye entrepreneurs take risks, to the entrepreneur they are simply taking the next challenge after carefully evaluating the risk and deciding to do it based on their ability to accommodate it. Anyway, the entrepreneur places little faith in assets for security, preferring by far their coping ability regardless of the threat. Just as the concept of risk and reward is fundamental to the finance and investment industry so it is with entrepreneurial living. The entrepreneur is not satisfied with the mediocre life returns of pleasure and comfort preferring instead to strike out for a life of fulfilment, joy, meaning and destiny. These rewards are so highly valued by the entrepreneur that they will risk everything they own to have them. Entrepreneurs then simply invest their lives to attain the highest return and willingly accept the risks that this involves.

"Many a soul is lost to the risk–free life of irrelevance" PB

For more info please visit:http://knol.google.com/k/characteristics-of-an-entrepreneur#view

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Entrepreneur always take the biggest risk...

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Fuck da risk, give me dat A$$... -Marcus

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