U is for Under the radar
Posted by Pierre de la Fortune on September 21, 2015 @ 12:01 a.m.
Written by Peter Baskerville and Dr. Neil Flanagan
So, the entrepreneur, instead of full frontal attack will appease, cajole and avoid ruffling feathers until it is too late for others to counter respond i.e. by the time the entrepreneurs full hand is revealed it is too late for others to mount a challenge. Entrepreneurs will arrive at a sustainable position almost un-noticed by flying ‘under the radar’ and will conquer more by stealth than by force. Arnold Kling in his book “Under the Radar: Starting Your Internet Business without Venture Capital” outlines the benefits that this strategy delivers when starting a new internet business.
To a large extent even this Google Knol project is being launched 'under the radar'. There is very little self promotion being done by Google and very little responce from them when they are attacked. Google's knol project is quietly adding features to improve the product and gaining traction in the market almost unnoticed by rivals that have too quickly placed it in the non-relevant and non-threat box. Whilst not privy to the Google mind, it seems that there is much more in store for the Knol project that when fully released and promoted it will be too late for competitors to respond.
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