Z is for Zest

Posted by Pierre de la Fortune on September 26, 2015 @ 12:01 a.m.

Written by Peter Baskerville and Dr. Neil Flanagan

The Final Word: The final word goes to the Small Business Coach Joy Duling Zest or passion is in the life-blood of the entrepreneur. As Anita Roddick explains "An entrepreneur is very enthusiastic and dances to a different drum beat, but never considers success as something which equates to personally wealth. That never enters our consciousness. We have incredible enthusiasm, and I think part of the success of any entrepreneur is energy. If one has that energy one can create a wonderful enthusiasm.” This enthusiasm is infectious and plays a key part in the creation of the founding team and the maintenance of its mantra. It is a characteristic of the entrepreneur that their locus of control is within them and is least affected by the changing pressures of the external environment. The entrepreneur’s zest comes from their belief that they can create and control their future and not simply live a life at the mercy of either either fate or providence.

"The zest of life actually comes from having to make a choice, in a state of frailty and in a world of uncertainty whilst being fully conscious of the painful consequences of getting it all so wrong." PB

For more info please visit:http://knol.google.com/k/characteristics-of-an-entrepreneur#view

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